Our Story

The Jewelry Exchange Co. is a family owned business that was established in 1983 by Van and Tatiana Mardirosian. We are committed to providing our clients with only the finest quality jewelry at an outstanding value. With over 35 years of experience in the jewelry industry, we take pride in designing unique custom jewelry, accepting nothing less than top quality merchandise and meticulous craftsmanship. Along with quality and value at The Jewelry Exchange Co., we are focused on customer service at the forefront of all that we do. We have built our business through referrals from our satisfied clients.

Van and our team work closely with our customers during a truly collaborative jewelry design process to achieve a finished product that makes their dream a reality. Our jewelry is of heirloom quality and something you can pass on with pride. Van expertly picks and matches each gemstone and diamond, and every finished item is then thoroughly inspected for perfection.

We source all of our loose diamonds from around the world and buy in volume, allowing us to offer our clients the best possible prices. At The Jewelry Exchange Co., we pride ourselves in representing truth and accuracy in the grading of our diamonds and specialize in diamonds of fine make that have been certified by either Gemological Institute of America (GIA) or European Gemological Laboratory (EGL).

Our main goal is to keep our clients happy and satisfied. Nothing else makes Van or our team happier than having a client come back years after their purchase and tell us they are still in love with their ring.

The Jewelry Exchange Co. is in The San Francisco Jewelry Center, which is in the heart of San Francisco's vibrant SOMA/Potrero district. Our showroom is open to the trade, as well as to the public by appointment. There is no comparison to seeing fine jewelry and diamonds in person, so give us a call, stop by and experience our warm, friendly, and no pressure environment.


"Let excellence be your brand...When you are excellent, you become unforgettable." ~ Oprah Winfrey